Jodi Enda —
March 2, 2011
— American Journalism Review
At Bloomberg News, extraneous words are discouraged. Copy is straightforward, without language that hedges, such as "but," "however" or "despite." Adjectives are shunned. Adverbs, too. The edict is to get to the point. The company's driving goal is equally forthright. Stunning both for its simplicity and its downright audacity, it is repeated -- frequently and almost word for word -- by top editors and reporters alike: "We want to be the world's most influential news organization."