Why aren’t more newspapers with paywalls seeing a Sunday circulation bump, as the Times is expected to?
Next Tuesday, look for The New York Times to announce its first Sunday print circulation gain . . . since 2006. Let three words soak in: Print. Circulation. Gain. Those are wonderful words to anyone in the newspaper business and a small encouraging sign of our turbulent times, right? In a word: Yes. But . . . What’s been dismaying, as I talk with many publishers, is that it’s hard to find the Times model moving similar Sunday-plus trends elsewhere.