Ukraine's nationwide TV channels are broadcasting under a common logo, the flag of Ukraine, and a slogan in both Ukrainian and Russian: Yedyna Krayina/Yedinaya Strana (United Country). The initiative, launched March 2 by Ukraine's five major media groups, is aimed at expressing media unity during a "crucial moment in the country's history." "We have a single country to live in and shared values to unite us," says the press release issued by the media groups' executives. "There is nothing to come between us. There is nothing for us to quarrel over." In a letter to Russian media, the united Ukraine media say, "We ask you for open, balanced and objective coverage of events taking place today in Ukraine. We ask you to understand and support the position of all central Ukrainian TV channels and to consider responsibly every word."