W. Joseph Campbell —
February 10, 2012
— BBC News
In 1896, the New York Times announced a contest to come up with a new motto that "more aptly" captured the newspaper's character than the now-famous, "All the News that's Fit to Print." With a prize of $100, hundreds of entries poured in, including, "Full of Meat, Clean and Neat," and "As Bright as a Star and There You Are." Inexpiicably, the paper decided to stick with its original slogan.